Lazard Asset management social media

Social Media posts that I created for Lazard Asset Managements Social Media, specifically for LinkedIn, Instagram, and Twitter. I created a social media style guide looking at the analytics of their current posts and what could be added and removed in order to improve engagement, follow, and view rate. I worked on creating a central illustration, photography, and typography style guide that was tailored to their brand. I also introduced motion, specifically in graphics and animation and video to the social media.